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Monday 30 April 2012
Food Craving Awareness Helps Appetite Struggles
30 Apr   by Lisa

Researchers recently decided to conduct a study in response to the rise in America's obesity epidemic. Scientists at Dartmouth College looked at a region of the brain that is our pain and pleasure center (known as the nucleus accumbens).  They looked at what actually triggers us to crave certain foods (like the dessert tray that comes to your table in a restaurant).  Using a functional magnetic resonance imaging (fMRI), they could detect the brains responses to different cues. 
 
They found that those subjects who responded more to food cues had more weight gain down the road.  (OK, they also tested sexual activity but since this story is under "nutrition", I thought I'd keep it relative). They found that it is important to be aware of the behavior in order to control the behavior.  Awareness is the key and the first step.  But the action of self-regulation is the difficult part.
 
 
Dartmouth, said: 'This is one of the first studies in brain imaging that uses the responses observed in the scanner to predict important, real-world outcomes over a long period of time.
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